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Juan MC Larrosa
6 Simple Questions for Building a Solid Strategy
By Lee Colan
Don't fall for overly-complicated planning processes. All you need to do is answer these 6 questions.
Most entrepreneurs agree that the ability to consistently execute is a key factor in surviving the start-up phase and ultimately winning. That said, you cannot make a pig fly, no matter how much you stick with it. In other words, a crummy plan executed well still gets you crummy results. So start with a solid strategy.
A theme I hear over and over again from clients is, "Give us three steps, and we will knock 'em out. Give us a three-ring binder, and it will sit on the shelf." There is a direct correlation between the simplicity of a plan and the chances of executing it consistently. Given that, why stack the odds against yourself with a complex plan?
A sound plan and a simple plan are not mutually exclusive. If you are going to work on a plan, your plan should work for you.
Management journals, books, blogs and articles are filled with countless approaches to strategic planning. The definitions for the various components of a strategic plan can be debated endlessly: a vision versus a mission, initiatives versus tactics, goals versus objectives.
Whatever the terms you prefer, cut through the clutter by answering six simple questions about your business:
Answering these questions will get you started with a solid plan you can execute. If you're struggling, see how one company answered the 6 simple questions here.
And a final note of caution: don't be deceived by the simplicity of the questions. In order to articulate concise answers, you'll need to give them deep thought, good supporting data and honest discussion.
Don't fall for overly-complicated planning processes. All you need to do is answer these 6 questions.
Most entrepreneurs agree that the ability to consistently execute is a key factor in surviving the start-up phase and ultimately winning. That said, you cannot make a pig fly, no matter how much you stick with it. In other words, a crummy plan executed well still gets you crummy results. So start with a solid strategy.
A theme I hear over and over again from clients is, "Give us three steps, and we will knock 'em out. Give us a three-ring binder, and it will sit on the shelf." There is a direct correlation between the simplicity of a plan and the chances of executing it consistently. Given that, why stack the odds against yourself with a complex plan?
A sound plan and a simple plan are not mutually exclusive. If you are going to work on a plan, your plan should work for you.
Management journals, books, blogs and articles are filled with countless approaches to strategic planning. The definitions for the various components of a strategic plan can be debated endlessly: a vision versus a mission, initiatives versus tactics, goals versus objectives.
Whatever the terms you prefer, cut through the clutter by answering six simple questions about your business:
- Why do we exist?
- Where are we going?
- How will we conduct ourselves?
- What will we do?
- How will we measure our success?
- What improvements or changes must we make?
Answering these questions will get you started with a solid plan you can execute. If you're struggling, see how one company answered the 6 simple questions here.
And a final note of caution: don't be deceived by the simplicity of the questions. In order to articulate concise answers, you'll need to give them deep thought, good supporting data and honest discussion.
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