
Real-Time Marketing Isn’t What You Think It Is
By Rob Carpenter - Evergage
Every couple of years there seems to a new marketing darling, innovated by big brands, that will change the face of marketing forever. Today’s belle of the ball isreal-time marketing.
The definition of “real-time marketing” seems be similar across the board amongst the major marketing media outlets, big brands, and the agencies that serve them both.
In short, they portray real-time marketing as the practice of brands engaging their audience via content, advertising, and product placement that is relevant to a specific current event or cultural happening. The content is most often in the form of a “meme” or graphic advertisement shared through...