viernes, 13 de diciembre de 2013

5 consejos para reclutar un candidato estrella

5 Tips to Recruit a Star Candidate 

BY KEITH CLINE
It might take extra time and patience to find her, but your ideal hire does exist. Here's five strategies you shouldn't miss.

Inc




You know the scenario: You have a mission-critical position open at your company, and the right candidate has been impossible to find.
You might be looking for the head of product with specific industry experience, the sales person who blows out her numbers every year, the engineer who knows how to properly scale large web apps, or the user experience lead whose design is so smooth that it makes butter melt. You know this is one of the most crucial hires for your team. Ultimately, if you bring on the right all-star A-player, the impact will be substantial to the overall success of your business.
But you're concerned because you have been looking for a while and can't seem to find the right fit for one reason or another. You start to doubt whether or not the ideal candidate is out there. You know, the old needle in the haystack analogy. But you're not a quitter, and you'd like to stick to your mantra, 'Never settle for second best.' I don't blame you.
As a recruiter for start-ups, I deal with this challenge every single day! I know the feeling and have compassion for you. I also know that if you put in the time, energy, patience, and dedicated focus, you can find that ideal candidate.
Here's how to hunt down the best of the best:
1.     Network, network, network
I can't stress the importance of networking enough. The more time you spend meeting and talking with new talented people, the more valuable your network will become.  Networks are like spider webs; great people know other great people and when the need arises for you to inquire with your network for candidate referrals, you'll increase your odds of finding your ideal candidate exponentially.
2.     LinkedIn groups 
If you are looking for someone with a very specific skillset or work experience, check out LinkedIn groups. LinkedIn has a group for almost every industry or topic and the odds are high that potential candidates are a member of a group that is targeted toward their professional background and interests.
If you are looking, for example, to hire a user experience person, you probably want to poke around a LinkedIn group called UX Professionals. It has more than 23,000 members. Yes, 23,000!  Join the group and then search for people within it that are located in your targeted location.
3.     Meetups
Like LinkedIn groups, there is a Meetup just about everywhere on almost every topic. If you're looking for a mobile developer in New York, for instance, check out the New York iOS Developer Meetup, which has more than 2,200 members. Meetup has a search function that allows you to search for groups via keyword and location. Join the relevant Meetups and then start attending in-person gatherings.
4.      Quora
Quora is a community website where questions are asked and answered on a wide variety of topics. It is a great online forum for people to share expertise and get recognized as subject-matter experts.  The site has a search function that allows you to mine through questions and discover the most relevant and intelligent answers—and maybe even, in the process, that ideal job candidate.
For example, if you did a search on Quora for "web analytics" you'd find that it is a designated topic with a variety of questions underneath. It also has a list of "top answerers"—people who have responded to the most questions on the topic—as well as a list of people who are "following" it. In the case of "web analytics," it has more than 3,000 people. 
The only downside of Quora is that it's tough to search the site for people in a specific location. It's time-consuming to review each person's profile to find out where they are based.
5.     Hire an up-and-comer
You probably remember a time in your career when someone gave you a shot to step up and take on more responsibility. You were ready for it and, once given the chance, highly successful in the new role. Now might be a good time to give someone else the same opportunity. This can be an especially useful idea if you run a start-up and need someone to be a leader, but also involved in hands-on day-to-day execution of the business. You might find this now gives you a larger pool of exceptionally talented people, those who are at a crossroads in a current position and ready to take the next step forward. One caveat: Be sure you do due diligence to ensure a proven track record of success, and that the up-and-comer is really ready to tale this next step.

Happy hunting!

jueves, 12 de diciembre de 2013

Estrategia digital para PyMEs

Small Business Saturday: What's Your Digital Strategy? 

It's not a question of which website or app to use to promote your business; it's about using as many methods as you can. Here are some ideas.

Most people are in one of two camps when it comes to shopping the day after Thanksgiving. There's the big-box crowd, of course. Then there are those who hole up at home, decidedly avoiding the lines and badly behaving adults who have been known to fight and snatch goods out of each other’s carts just to save a few dollars.
Thanks to corporate sponsor American Express, Small Business Saturday offers a third option. This weekend small businesses around the nation will offer deals and discounts and promote them using a wide swath of digital tools. And according to American Express, 93 percent of consumers want to shop small.
It’s not too late to get in on the action. Here are a few thoughts on some fast ways of doing it:
Google+
Even though it’s currently the underdog on the social scene, some people think that’s about to change. For one thing, it just experienced a big surge in traffic earlier this month when on Nov. 7, Google+ rolled out a new feature called Pages, which lets businesses build profiles to promote their brands.
So should you set one up? Jason Hennessey, CEO of digital marketing agency Everspark Interactive, says you should use Small Business Saturday as a good excuse to spend the 10 minutes it takes to do it.  “It’s going to be sending very strong signals with regard to the search engine optimization of the small business," he says. "So you have to be on there if you’re serious about bringing targeted Web traffic from Google to your business.”
Nearly 2.5 million have “liked” the “Shop Small” movement on the Small Business Saturday Facebook page—that’s up about a million from last year when the program debuted. “If I had to call out just one specific place that I see retailers spending their time and really seeing a monetized return, that would be Facebook,” says Patricia Norins, a consultant billing herself as a Small  Business Saturday Shopping Expert, who says it’s the platform that does the best job of helping small businesses create relationships with customers.
Amelia Ceja agrees. Her company, Ceja Vinyards in Napa, Calif., has been using Facebook and other social channels to promote the 25 percent discount it’s offering on Saturday. “Facebook is about getting your story out there and engaging your fans,” she says.
YouTube
My Business Story is a super slick tool for quickly creating a YouTube video that lets people know what your business is all about. In just a few minutes you can upload video to this special YouTube video editor and shortly thereafter have your company’s story live for millions to see. The tool also literally places your company on the map so people can find where you’re located.
But you don’t have to use Google’s special tool—a plain old upload will do as well. Check out this enthusiastic video made by Zoot, a small business that sells hair products.
Twitter
About a week ago Sharon Munroe, owner of Little Green Beans, a children’s consignment store in Austin, Texas, decided to use Twitter and the company’s blog to promote Small Business Saturday. “We have sent out three tweets per day about the event,” she says, adding that she feels good about the effort since her followers aren’t just random strangers but local parents. “Twitter is a key tool for expanding our online presence and one we will continue to use,” she says.
Foursquare
Since Foursquare is all about getting people to check in to local businesses, it makes sense it would be involved in Small Business Saturday. Here's one way to lure customers in: Let your friends and followers know that American Express is giving its cardmembers a $25 credit on their statements when they spend $25 at a local business.
To help facilitate that, Foursquare says people can sync their Foursquare accounts to their American Express cards at sync.americanexpress.com/foursquareThe Foursquare app then will point out all the nearby American Express specials in its Explore tab. After checking in to a business, people can tap a button that says “load to card.” Shortly after they pay, they’ll receive notification that they just got at $25 Amex account credit, which will appear on their statement around five business days later.
If You Have to Pick One…
Don’t. That’s what Ceja would say.

miércoles, 11 de diciembre de 2013

Como mejorar la pasarela de pagos

Your Website is Scaring Customers Away. 5 Easy Ways to Fix It. 
BY KASEY WEHRUM

It is estimated that online shoppers will abandon $1.79 trillion worth of goods in their online shopping carts. Here are 5 easy ways to ensure your customers make it through the checkout process to complete their sale.


Don’t you hate it when your online customers abandon their shopping carts before checkout? Well, you and everyone else: Only a third of online shoppers make it through checkout without abandoning items. That stats are truly staggering: This year, online shoppers will abandon $1.79 trillion worth of goods. 67 percent of all online shoppers will abandon items in their shopping cart and that number jumps to 97 percent if those shoppers are using a mobile device. The problem may lie in how you move people through checkout. The good news is, that’s easier to fix than you think.  
Here’s where things go wrong (and how to fix them)
1. Your Checkout button is hard to find.
The Fix: Don’t be subtle with your call-to-action buttons-;that is, the Add to Cart and Start Checkout buttons. Boost their size, and make their color stand out. Shopping-cart abandonment drops 33 percent with large and direct call-to-action buttons.
2. Shoppers question the safety of their personal info.
The Fix: Make sure the info about your site’s security is easily visible--if possible, include the icons of your security suppliers. The value of a shopper’s cart increases 16 percent when shoppers know their personal information is secure.
3. Getting through the checkout process takes multiple clicks.
The Fix: Streamline the checkout process by eliminating links and exit points during the final steps of the sale. There is a 12 percent increase in conversion rate with reduced navigation on checkout pages.
4.  Shoppers are required to create an account before checking out.
The Fix: Allow users to check out as a guest at the beginning of the process. You can always ask them to create an account after the sale. Conversion rates increase 45 percent when guest checkout is available.
5. Your return policy is buried in the fine print.
The Fix: Set up an affixed or pop-up window with a rundown of your return information. Sixty-three percent of customers view the return policy before making a purchase.
Don’t Give Up on the Ones Who Got Away
An abandoned cart doesn’t necessarily mean your customer is no longer interested. Here are two ways to lure shoppers back to complete their purchases: 
1. Send a reminder email: When done right, personalized, retargeted email reminders can generate an average of $17.90 per email sent. 
2. Offer free shipping: 77% of consumers say they would come back if offered free shipping.

Inc.com

martes, 10 de diciembre de 2013

Gratitud con los empleados

3 Ways to Recover the Lost Art of Gratitude 
By Jay Steinfeld

Recognizing good work is one thing. Expressing gratitude for employees who put in their best effort, day in and day out, is quite another.


"Saying thank you is good business. It not only inspires recipients, it leads to personal growth on the part of the person astute enough to employ those words."--"Recognition, Gratitude and Celebration" by Patrick Townsend and Joan Gebhardt
People have lost the first--and arguably one of the most important--skillsets they learn as human beings: the undeniable power and politeness of "please and thank you."
But it goes beyond politeness, really. I find that the most powerful and effective leaders are those not only cognizant of their support systems, but self-aware enough to give the people who helped them succeed a meaningful thank you.
There is no such thing as a "self-made man." Every success story started in someone's garage, under the influence of someone's leadership, propelled by a supportive community, or inspired by a passionate teacher or parent.
In a business world full of branded tchotchkes and restaurant gift cards, there are many ways to recognize the employees and people who matter.
But recognition is not the same thing as gratitude.
Gratitude is both an experience and an attitude--a way of looking at the world around you to see the parts greater than yourself that have helped make your world and business success a reality.
Here are some ways to increase your gratitude and share it in your company:
  1. Learn the truth behind your own success--Indulge yourself in this exercise: map out several of your accomplishments and make a list of every person and circumstance that contributed to them.  This is a fun activity (and yes, sometimes painful) as it not only reminds you of the great things that can come from less than desirable circumstances, but also brings back the people that, for better or worse, impacted your life to get you where you are today. Keep this practice going in your day-to-day work life, always seeking the contributing architects of your success and taking time to encourage and acknowledge them directly when possible.  You'll be shocked at how many employees don't even realize the full impact of the contributions. This is a terrific way to boost morale and help others see their place in the bigger picture.
  2. Embed gratitude into your culture--You already know that your actions as a leader set the tone for the rest of your team.  I work hard to make gratitude a regular part of my interactions, including regular demonstrations of gratitude during our all-hands weekly meeting (being careful to realize who prefers public versus private thanks). My Customer Service team keeps the culture of gratitude going through weekly "WOW" notes--employees write specific "you WOW-ed me when..." notes to one another in celebration of the encouragement, training moments, sales leads and other events that make our co-workers special to us.
  3. Celebrate the present AND the past--Nostalgia is a way to be grateful for your past. In the Blinds.com office, we celebrate our company history in a number of way, including naming meeting rooms after important events and places, investing heavily in great photography and framing to document special moments, and even by taking new employees on a citywide tour re-tracing our origin story.
Gratitude can have some surprising side effects too.  According to Robert Emmons of the Greater Good Science Center, gratitude can help block toxic emotions that get in the way of our long-term happiness.
It also helps magnify the goodness in your life and decrease envy and depression by widening our scope of reality to interpret life events differently.
Be the leader that inspires the next generation of success stories.  Take the time to ingrain gratitude into your organization's DNA and I guarantee that someone will be grateful that you did.

Inc.com

lunes, 9 de diciembre de 2013

9 formas de volverse más listo

9 Ways To Become Smarter





I recently had the opportunity to talk with the technology journalist Clive Thompson, author of "Smarter Than You Think." You can read the full conversation here. From that chat, I distilled nine lessons from Clive on how we can improve our thinking, with and without technology.

1. Spend Significant Chunks of Time Offline

“I think it’s good to spend significant chunks offline. For example, I don’t check my email on weekends. This means I’m usually off social media…I’ll text a bunch because that’s social for me and how I organize social behavior. But I tend to get more reading done and my brain gets pulled in a cooler direction. And a lot of people tell me they can’t do that because their boss demands they check email all weekend. And this shows that a lot of the problems of distraction we have are not really latent in the technologies themselves, they’re latent in the power relations that emerge from those technologies.
White collar workers now probably need to have a solidarity movement that equals that because their labor is now constantly squeezed by employers who have the ability to reach them 24/7. The smart employers…recognize that it’s actually bad for the caliber of their employees' thought to be constantly pecked at like ducks all week long.
And I think Volkswagen and a few other firms have instituted this policy of turning the Blackberry servers off after a certain hour at night and on the weekends, so there’s no email coming into their employees… this has been what the unions have been espousing for a hundred years, the weekend works.
It’s a civic and social good and for an employer it should be a corporate good too. Let people disconnect from your corporate demands.”

2. Engage in “Cognitive Diversity”: Do Something Mentally Different

“One of the things I talk about in my book is the need for what I playfully call cognitive diversity. If you buy the idea that the way we communicate and write, express, and form our ideas online is qualitatively different from the ways we do it offline, and that those are productively or usefully different from traditional less social thinking offline, then it’s still incredibly useful to read immersively for eight hours, go for a long walk, or just argue about something drunkenly at a bar with a friend. These things are sufficiently different from the ways we conduct ourselves online, and it will drag your mind in usefully different modes of thought. 
The same type of thing of just doing something different with your body, the reason why we get ideas in the shower is because we’re not working and our bodies are doing something totally different. It’s a new stimulus environment, and the stuff we’ve been ruminating on just assembles itself in a completely different way in our subconscious…
So if you’re a person that works with words all day long like I do it’s really good to do something completely nonverbal in your spare time. I’m an instrumentalist, so I’ll play guitar for half an hour at the end of the day and it’s a fabulous way to put my brain in a totally different embodied state. I often come away from it having solved some sort of problem…And it is very emotionally valuable as well, which exercises whole other parts of my personality
Everyone’s got something like that; some people like to cook, they’ll spend eight hours on Sunday doing a fantastic Indian food dish, running, playing team sports. These are all things that are connected to the quality of our overall lives and thinking. Knowing when to shift between public and private thinking — when to blast an idea online, when to let it slow bake — is a crucial new skill: cognitive diversity.”

3. Don’t Isolate Yourself: Learn Social Thinking

“Our intelligence has never been entirely just in our heads. A huge amount of our thinking is what the philosopher Andy Clark would call taking place in the extended mind, which is to say, using all sorts of resources outside of us to help scaffold our thinking in new directions and capabilities that are impossible with the mind alone. That ranges from something as simple as being able to write something down so you no longer have to hold it in your head for the short or for the long term…a huge amount of human cognition has relied on resources outsides of our heads in the same way that the basics of our memory relied very heavily on social dynamics, social remembering, or what psychologists call transactive memory.
drinking beer
Warrick Page/Getty Images
When groups of people hang out…they are very good at retaining meaning, but we’ve relied on other people as sort of these cognitive amplifiers. So you could ask the question, are we dumber if we’re not around other people? Are we smarter if we’re near them?
I think the answer is yes, we are smarter when we are around other people, we are smarter when we are around all sorts of external scaffolds for our thinking, and that’s an essential definition of being human.
One of the things my book tries to do is a huge amount of what we typically think of as intellectual work has always been very social and transactional with other people. And we’re too frequently defining intelligence and thinking as sitting and peering at a book alone for ten hours or ten years. And while that’s an undoubtedly powerful mode of thought, in the real world a huge amount of thinking happens when we’re arguing, bickering, and relying on each other and working in groups.
And one of the reasons this has been denigrated is because socializing has been read as feminine — social skills and EQ. And you see this right now. All the sort of big thinkers out there complaining that social media is trivial and stupid are these middle aged male novelists, right? Jonathan Franzen, for example. They are literally saying, unless you are isolated, and remain isolated, somehow your thinking is contaminated and shallow and trivial.”

4. Find Your Passion: It Drives Memory and Creativity

“Passion is what drives memory. So we can now account for a more diverse array of information, and we can now have far more serendipitous encounters with knowledge and other people, that you probably get a net increase in creativity. But it is also true that if you want to have powerful creative leaps in the sense of going on a long walk and suddenly being hit by a bolt out of the blue, you have to deeply internalize knowledge. So it is incumbent upon the person who wants to be creative to really wrestle with the material they are thinking about.
So you have to have those disconnected moments where you can think without being distracted. You also need to do more generation, such as writing about it, or writing it in front of other people. This is enormously powerful for encoding in our heads what we’re thinking about. 
The distraction stuff has made things harder, but the generation stuff has gotten easier. Even arguing about things through email has powerful effects in getting things to sink into your head. If we stopped lingering over the stuff that we cared about, you could argue that we are losing some creativity, but in practice I think when people are obsessed with something they do linger over it.  So really what you have is a cultural problem.
I would like people to be obsessed with space exploration more, with politics more, which is the age old question of, “How do we get people passionate about the things that are the big things?” That’s what you and I are trying to do. We’re constantly trying to seduce people into thinking about science by posing it in a really delightful way. You attract more flies with honey.”

5. Don’t Just Follow the “Thought Leaders” or the Elite

“I think what’s happening now with the internet is cultural elites — and I would probably include myself in that category because I’m a New York writer — are startled to discover just how diverse human interest and human passions really are. Because when you live in one of these cities on the coast, you think wow, everyone is really unified around X, Y, or Zed, because we’re writing about it. But then you discover, no, no, no, people don’t care about that at all!   
For example, book scan comes along to see what books people are actually reading, and the New York Times doesn’t put together its bestseller list based on what books are actually selling, they put it together based on a handful of carefully picked bookstores in elite markets because that’s who they care about — “thought leaders” to use one of the most obnoxious phrases coined in the last ten years. Thought leaders
So it turns out the country buys a million-gazillion Christian books and a lot of self-help right? So as soon as we got information about what the average person was really doing it didn’t in any way cohere with what the people — who thought they had a lock hold on canon — thought everyone should be talking about. And the internet has a little bit of that effect. Because it makes conversation visible, it startles us with the diversity of what people actually care about.
One of the things I think is really unsettling about the internet and the way it has transformed society is how little people actually care about the things we thought they should care about. This is always what freaks out cultural elites. They thought everyone cares about the same five books they read. But they go online and everyone’s talking about Twilight, their fantasy sports league, Pokemon, their Tea Party meeting, gardening, and knitting. And the elites are like, “Oh my God, why is everyone so dumb?” And by dumb they meant why isn’t everyone reading the same five books I was reading?”

6. Know When (and When Not) to Rely on “Outsourced Intelligence”

“If you automate skills that shouldn’t be automated you can degrade the quality of your performance and thought. So we have Google self-driving cars coming along. On the one hand this is great because humans are dreadful at driving. We should not be driving. We have terrible wandering minds and are too easily distracted. We are overly confident in our abilities and have a dreadful sensual appreciation for the kinetic power of a two ton object moving at sixty miles an hour. So I would way rather have a robot controlling the car. The danger of this is when you have to suddenly hand the control back to a human. 
So I’m in the car and sleeping, playing a video game, or not paying attention, or reading a newspaper, and suddenly my self-driving car goes, “Oh my God, something is happening that I can’t handle” and says, “Here Clive, you drive.” And maybe I haven’t actually driven the car for two years now. So I’m probably going to be a disastrously bad driver.
So if you hand off to a machine or an algorithm, you can lose the habit of doing that task. This is a really interesting problem and I don’t know how they’re going to get around that with self-driving cars. The statistical answer is if I am handed back the car I likely will crash it, but the overall damage rate of handing off the control of cars to robots will still be so much lower so it’s worth it overall.
So how does this analogize to cognitive tasks that aren’t so life and death? One example is with calculators and learning math. The evidence seems to show that if you give a kid a calculator too early a stage in their learning they won’t learn it quite as well because they don’t get the chance to really wrestle with those procedures internally. It’s even bad to routinize or hand over to an algorithm the act of addition with carrying. Add one number, carry it over, that’s an algorithm for adding. Studies show it prevents the kid from thinking about what the numbers mean… I see this in my kids learning, where teachers do teach the algorithm but they also teach different ways to think about the numbers… once you’ve grasped these basic math concepts, using a calculator is fine and this actually improves their ability to learn math, discover more playful combinations of numbers, and ratchet themselves ahead.”

7. Play Video Games, the Gateway Drug to New Learning

“I became aware early on, that as Dave Weinberg says, “everything is miscellaneous.” Whatever it is you care about, there are more people that don’t care about it than do. Your passions are someone else’s miscellaneous stuff.
playstation controller smiling girl video games
Junko Kimura / Getty Images
So playing video games was useful in learning cultural humbleness. The second thing is they got me interested in computers. They were a gateway drug to thinking about the role of computation in people’s lives. They got me interested in programming, which gave me a glimpse into the superstructure of software.
And they’ve given me an enormous amount of existential joy, which I think doesn’t get talked much about. Since video games have been under assault for so long as a waste of time, people have had trouble expressing what it is that is joyful about them. And there have finally been a bunch of intellectuals who have begun to grapple about what’s good about games — not about what they teach you or if they improve your hand-eye coordination or working memory — they are asking as a philosophical enterprise, what are they good for? Why do we love them?
Regarding gaming and problem solving… I think games are a fantastic opportunity for illustrating a couple things that educators often complain they have trouble getting kids to understand. One of them is the scientific method. We talk about how if you’re confronted with a problem [you should] generate hypotheses and do an experiment to figure out whether your hypothesis matches reality. Collect your data, refine your hypothesis, and do it over and over and over again…
But it’s hard to get kids to really understand that because we give them these mock experiments to run where the results are already known… We never give them a really invisible problem and ask them to make the rule set visible. We never tell them you need to figure out whether the Higgs-boson exists. They don’t have the tools to do that. We’re bad about giving them problems with invisible rules that they are excited about uncovering. And until you can do that, they’ll never really understand what is powerful about the scientific method.”

8. Be Willing to Adapt Your Thinking Strategies 

“I’m pretty optimistic about the adaptability of our thinking strategies. For example, I am a big marginalia taker in books. It’s how I make sense of a book. And you could say there’s a wonderful kinetic feeling to that and I write more slowly than I type, so am I encoding that knowledge in a better different way? And you can do these swoopy little cool connections where this part is connected to that part. And there’s this spatial memory about where it is in the pages, and that’s lost when you work digitally, right? 
But on the other hand, when I take notes on my Kindle, I can move a little more quickly when I’m typing so I put in a longer and more thoughtful idea, sometimes I’ll even write two paragraphs, which you can’t do in the margins in a book. And more importantly you can reencounter those notes by putting them into a database, and when I search them I can find notes that I had forgotten I had taken from a book three years ago. 
Recently I’ve been Tweeting couplets from Alexander Pope’s essay on man, because he’s one of my favorite poets, in the 18th century he’s my overall favorite poet, and I read it on the Kindle. So I kept on highlighting these wonderful couplets. And so I called up the notes and I’ve been Tweeting these couplets. And there’s no way in hell I would do this with my paper book. I would literally forgetit it was there. I do 50% of my notation in paper and 50% in Kindle and I don’t feel there is a big difference in the quality of my thinking, only that it’s easier to encounter what I wrote in the digital format. And that reencountering is so explosive in value.”

9. Use Technologies to Amplify Your Intelligence

“I absolutely think that writing concisely and pithily is more recognized as a value now than it has in some time.  We have some tools now that encourage pithiness, for example Twitter. People mocked Twitter for “what can you really say in 140 characters?” but I think what we’ve discovered is that people can say delightful things; it forces them to boil what they want to say down to the absolute nut of it, it forces them to be incredibly witty. As Shakespeare wrote, 'Brevity is the soul of wit.' An aphorism itself that would fit perfectly into a Tweet with room left over.”
Interested in more things Clive Thompson has to say? Read the full interview here.
© 2013 by Jonathan Wai


Business Insider



domingo, 8 de diciembre de 2013

Lecciones de ajuste cuando se emprende

Lecciones de Bootstrapping de un desastre de emprendimiento
Por Matt Cooper

Lo que el vicepresidente de oDesk aprendió sobre la construcción de un negocio en los bosques de Mississippi.


En mayo de 2002, dejé mi trabajo de banca de inversión de JP Morgan en Nueva York. Después de años de semanas laborales de 80 horas, yo ya estaba listo para algo más.

Al principio, me dio un gran rodeo. Un tío que vive en los bosques de Mississippi tenía 10 acres cerca de un magnífico bosque nacional, donde tenía previsto poner en marcha un negocio de alquiler de canoas. Cortesía de un divorcio desagradable, todo lo que tenía (a excepción de su camión) se dirigió a una subasta por bancarrota. De pie en la escalinata del tribunal local, compré su tierra, y de repente, ahí estaba yo, haciendo bootstrapping un negocio con mi tío.

El negocio fue llamado Alquiler Canoe and Kayak Soggy Bottom. Fue mi primer emprendimiento. Y fue un desastre absoluto. Antes de que todo había terminado, se tragaba mis ahorros de banca de inversión y una buena parte de los ahorros de mis padres cuando trataron de salvar el negocio que había escrito fuera.

Con el tiempo, me llamaron un día y me mudé a Silicon Valley. Un matrimonio y cuatro hijos más tarde, manejando una start-up en los bosques de Mississippi se siente como toda una vida atrás. Pero me he dado cuenta de que todavía se aplican las (caras) lecciones que aprendí en la parte inferior empapado. He aquí cómo usted puede también.

Prueba antes de invertir


El dicho "si lo construyes , ellos vendrán" sólo es cierto en algunos casos. Antes de invertir, usted tiene que comprobar si la empresa que está construyendo es lo que quieren los clientes.

Cuando llegué a la propiedad Bottom Soggy, era un trabajo en progreso con un pabellón a medio construir. Durante un tiempo, dormí en un motel y luego en el piso del edificio. Habíamos invertido mucho en terminar nuestras instalaciones y en comprar equipos - 32 canoas, 16 kayaks, cuatro remolques y dos camionetas, así que para cuando nuestro 4 de julio la apertura rodó alrededor, todo estaba impecable .

El cartel "Ahora abierto" subió y nos esperaba la multitud de precipitarse dentro.

El sonido de los grillos era ensordecedor.

A veces no vienen

En nuestro afán por tener las mejores instalaciones y el equipo, habíamos descuidado a hablar con ni un solo cliente potencial. No había tropas de Boy Scouts, ni grupos de jóvenes de la iglesia, ni fraternidades de la Universidad de Southern Mississippi. Como resultado, puedo contar con una sola mano el número de veces, en los siete años que fui dueño de la empresa, que hemos llegado ni a la mitad de nuestra capacidad de reserva.

Hoy en día, todavía lucho contra el impulso de hacer grandes inversiones antes de que hayamos "beta probado." Cada vez que instan aparece, me imagino relucientes canoas enganchados hasta tristes furgones vacíos de pasajeros.

Finge antes de hacerlo

Hoy, sé que la prueba es esencial. Describimos lo que estamos pensando de ofrecer, a recopilar información, e invitamos a la participación en una versión beta. Hemos establecido la expectativa de que tenemos algo valioso que ofrecer, pero que aún no está bien engrasada - y que su ayuda será una parte crítica de nuestro proceso de puesta a punto.

Mientras que las nuevas empresas pueden reclamar el enfoque de "beta" y consideramos que es una buena práctica (echa un vistazo a esta página de prueba beta en Reddit), la prueba no es un concepto nuevo. Cuando los restaurantes abiertos, "falsamente abierta" por primera vez por la celebración de cenas gratis sólo para invitados a trabajar en los comensales amigos que saben que van a ser los conejillos de indias .

En Soggy Bottom, sabíamos que teníamos una maravillosa extensión de agua. Pero no sabíamos que deberíamos haber pasado el esfuerzo mínimo en la infraestructura. Cada poco de esfuerzo restante debería haber ido a dejar que la gente sepa acerca de nuestro nuevo negocio, invitando a entrar, y colgándose de sus comentarios.

Si hubiéramos burlado de una operación a gran escala en el corto plazo luego construyó uno una vez que tuvimos la prueba de concepto , tal vez habríamos hecho en el largo plazo.

Inc.com

sábado, 7 de diciembre de 2013

Consejos para pasar de dependiente a emprendedor

5 consejos para pasar de un trabajo formal a un emprendimiento

El recorrido de un empleado que deja de serlo para convertirse en emprendedor es uno de los caminos más habituales en la carrera de quienes se animan a independizarse. Aquellos trabajadores que, habiendo iniciado su carrera en un trabajo formal, conocen su campo de acción y buscan pegar un salto de calidad e independencia, muy posiblemente devengan en emprendedores calificados.
Para aquellos emprendedores que están en la instancia delicada de atender su trabajo formal e iniciar las actividades independientes, existen algunos tips que permiten sacar el mayor provecho del trabajo actual y lograr una ventaja a la hora de saltar por un negocio propio. Se los compartimos:
1. Ahorrar: la principal ventaja de un empleo formal es que la previsión de ese ingreso constante permite tener una capacidad de ahorro.  Ese dinero será necesario a la hora de financiar nuestro emprendimiento, por lo que es aconsejable conseguir el máximo dinero posible para el nuevo negocio.
2. Probar el emprendimiento: el error más común es creer que nuestro negocio funcionará, quizás por su innovación o por el empuje que tenemos, pero no por haber analizado el mercado. Saber si realmente nuestra idea puede aplicarse es fundamental y para esto podemos contactar posibles clientes y proveedores —aunque no tengamos aún la oferta completa— y ver si existe interés en el producto o servicio. Eso nos va a dar una idea de la viabilidad del emprendimiento.
3. Las puertas abiertas: si bien estamos optando por un emprendimiento propio, nunca está de más ser cordial y bien predispuesto a la hora de abandonar una compañía. Es muy probable que, si mantenemos un buen vínculo con nuestros ex-compañeros de trabajo, puedan convertirse en consumidores o proveedores de nuevos servicios.
 4. Ajustar las expectativas: es muy probable que por un tiempo nuestro negocio no de ganancias y que los ingresos simplemente cubran los gastos que el mismo emprendimiento genera. Por tanto,  es importante ser realistas y no confiarse en el crecimiento sino impulsarlo, tomando en consideración que todas las grandes empresas empezaron siendo emprendimientos.
5. Grupo de contención: existen opiniones de diferentes tipos en torno a los proyectos. Las críticas constructivas cohabitan con las miradas desmotivadoras y pesimistas. Por eso es importante contar con referentes, contactos, emprendedores amigos que nos den su perspectiva experimentada, ya que esa contención se traduce en un potencial a la hora de posicionarse y mantenerse en el mercado. 
- Espacio Cloud

viernes, 6 de diciembre de 2013

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