For all the hype around "big data"—or tech that crunches through massive amounts of emails, tweets, video and other files to find useful information—some startups aren't yet making tons of noise.
That's probably not going to be the case for much longer.
Startups that got funding a couple of years ago are starting to get some serious momentum. Others are still in stealth mode, busily putting the finishing touches on potentially game changing tech.
Some are focused on analytics. Some are working on in-memory databases, which do all their work on data stored in memory instead of hard drives.
Others are casting their lot with NoSQL, a new kind of database that spreads processing and storage across multiple servers and storage systems.
And VCs are eagerly backing their efforts.
"What's interesting about big data is that it's going to be a formidable investment area for many years to come. It's not like in 18-24 months I'll say hey, the big data wave is over,"
Ping Li, general partner at VC firm
Accel Partners,
told us last February.
Hadapt
Founded: 2011
Headquarters: Cambridge, Mass.
What They Do: Hadapt's Adaptive Analytical Platform combines SQL, the tech that traditional databases use, with Hadoop, a tech that can analyze massive amounts of data. The idea is to let customers use one system for their database and analytics work.
Star Talent: Daniel Abadi, chief scientist and co-founder, wrote a dissertation on column-store databases (a new type of database that performs better than traditional ones) while at MIT that led to the creation of Vertica, which HP acquired in 2011. Kamil Bajda–Pawlikowski, chief software architect, is also a co-founder.
Who's Backing Them: Has raised $17 million from Atlas Venture, Bessemer Venture Partners, and Norwest Venture Partners.
Sqrrl
Founded: 2012
Headquarters: Cambridge, Mass.
What They Do: Building a business around Apache Accumulo, an powerful open source NoSQL database developed by the National Security Agency with sophisticated security tech built in. Accumulo was derived from BigTable, a data storage tech that Google invented.
Star Talent: Adam Fuchs, co-founder and CTO, also co-founded Apache Accumulo.
Who's Backing Them: Raised $2 million from Atlas Venture and Matrix Partners.
Domo
Founded: 2010
Headquarters: American Fork, Utah
What They Do: Builds software that presents big data analytics in dashboards and charts that businesses can more easily understand and work with.
Star Talent: CEO Josh James founded Omniture in 1996, took it public in 2006 and sold it to Adobe for $1.8 billion in 2009.
Who's Backing Them: Raised $120 million from GGV Capital; Greylock Partners; Bezos Expeditions, Workday co-CEOs Aneel Bhusri and David Duffield; Founders Fund; Mercato Partners, IVP and Sorenson Capital’s Fraser Bullock.
Continuuity
Founded: 2011
Headquarters: Palo Alto, Calif.
What They Do: Offers a platform-as-a-service for development of apps that connect to huge data stores.
Star Talent: Co-founders Todd Papaioannou and Nitin Motgi have worked on big data projects at Yahoo and elsewhere. Jonathan Gray, the other co-founder, led big data projects at Facebook. Also has engineers from Teradata, Microsoft and open source community.
Who's Backing Them: Raised $12.5 million from Battery Ventures, Ignition Partners. Andreessen Horowitz, Data Collective and Amplify Partners.
DataStax
Founded: 2010
Headquarters: San Mateo, Calif. and Austin, Texas
What They Do: Sell enterprise version of Apache Cassandra, a NoSQL database.
Star Talent: CTO Jonathan Ellis and VP Matt Pfeil, who co-founded the company, came from Rackspace.
Who's Backing Them: Has raised close to $40 million from investors including Lightspeed Venture Partners, Crosslink Capital and Meritech Capital Partners.
Sumo Logic
Founded: 2010
Headquarters: Redwood City, Calif.
What They Do: Sells a cloud based service that manages and analyzes log data coming from an enterprise's hardware and apps to make sure they're running well.
Star Talent: Co-founders Kumar Saurabh and Christian Beedgen came from ArcSight, which HP acquired in 2010 for $1.5 billion.
Who's Backing Them: Has raised $50.5 million from Accel Partners, Greylock Partners and Sutter Hill Ventures.
Datameer
Founded: 2009
Headquarters: San Mateo, Calif.
What They Do: Sells app that runs on top of Hadoop so business users can integrate, analyze and visualize big data.
Star Talent: Staff is full of Hadoop vets, and CEO Stefan Groschupf was an early contributor to Nutch, the open source big data search engine that's sort of a cousin to Hadoop.
Who's Backing Them: Has raised close to $18 million from Kleiner Perkins and Redpoint.
Precog
Founded: 2010 (formerly named ReportGrid)
Headquarters: Boulder, Colo.
What They Do: Builds tech for social media and web analytics, as well as tools for developers of big data apps.
Star Talent: Co-founders John De Goes and Kris Nuttycombe were engineers are Socialmedia.com, a social advertising network acquired in 2011 by Living Social.
Who's Backing Them: Has raised $2 million from RTP Ventures, Resonant Ventures and Launch Capital, among others.
Alpine Data Labs
Founded: 2011
Headquarters: San Mateo, Calif.
What They Do: Focused on the business side of big data, makes software that visually represents what's happen within a company's data streams.
Star Talent: President and CEO Joe Otto and Chief Product Officer Steven Hillion both came from EMC's Greenplum unit, which incubated Alpine Data Labs.
Who's Backing Them: Has raised $7.5 million from Sierra Ventures, Mission Ventures, EMC, Stanford University and Sumitomo Bank.
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