3 ocasiones en que uno debe ignorar a sus consumidores

3 Times You Should Ignore Your Customers BRINGING INNOVATION TO MARKET BY KELLY FITZSIMMONS Think the customer is always right? In these three cases, you want to listen to your gut, not your customers. Would you bring a new product to market if your current customers said they didn’t want it? Well, that is exactly what happened in 1992. The product? Voicemail. Mike Buhrmann, founder and CEO of Finsphere, a mobile financial technology startup, was working at McCaw Cellular Communications back in 1992. His job was to introduce value-added products to the cellular network. He reached into his bag of tricks and pulled out voicemail, a rarely-used service from his days at Cantel (which later became Rogers Wireless). Cellular voicemail...

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Como puede un emprendimiento evaluar el tamaño de mercado

How can a startup company best evaluate market size and find the market data? Often times investors wants to know market and industry potential and stats of the startup product, how can startups best find and present these informatin? In this blog post, my aim is to solve two common problems for startups. 1.      What is your total market potential? 2.      How much of that market can/will you capture? Although it may be impossible to answer these questions accurately, you can use a data-driven, bottom up, and logical approach to help answer these questions in a way that will satisfy potential investors and bankers. Calculating Market Potential – Example I want to start by giving you...

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