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Juan MC Larrosa
Xiaomi has beat Apple in China, but can it win over the rest of the world?By Iris Mansou Quartz begins a series today profiling companies around the world experiencing explosive growth. Lei Jun walks on to the stage like a young Steve Jobs. It’s September in Beijing and the founder of one of China’s scrappiest smartphone brands, Xiaomi, is about to unveil its flagship Mi-3 phone. This model uses one of the fastest processors on the market, retails at just over $300 and already has legions of fans.
On the surface, Xiaomi seems to have a lot in common with Apple. Phones are slickly designed, sell out within minutes and have a cult-like following. Lei even wears jeans.But Xiaomi’s strategy is actually the antithesis of Apple—partly the secret...
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