La masa crítica de adopciones en las empresas de redes sociales

The Tipping Point for Adoption of Enterprise Social Networks Posted by Emilie Doolittle How do you know when your enterprise social network is fully adopted? What is the tipping point? Let’s look back at Everett Rogers’s Diffusion of Innovations  theory, popularized in 1995. Rogers defines the adoption of new ideas and technology  within a culture or social systems along a bell curve, where the successive adopters are grouped as follows: 1) innovators, 2) early adopters, 3) early majority, 4) late majority, and 5) laggards. Adoption reaches critical mass when there are enough adopters so that the network is self-sustaining. While it’s unlikely that any organization will have100 percent adoption of...

Read more »