29 Eye-Tracking Heatmaps Reveal Where People Really Look
GUS LUBIN AND HAYLEY HUDSON
Business Insider
They say the eyes tell all. Now thanks to eye-tracking technology we can tell they're saying. Tracking eye movements can give us fascinating insights into advertising and design and reveal a few things about human tendencies.
We've picked out some of our favorites below:
Everyone focuses on Scarlett Johansson's face in this Dolce & Gabbana ad.
sticky
Here you can see how the eyes follow a few different animations.
Sands Research
Sticky
Sticky
In this package of meat, people look at the meat right away. Then, they read the label and check out the sticker.
Beef Retail
In...