Estimación de ventas

Cómo calcular cuánto vas a ser capaz de vender Antes de calcular cuánto te va a costar vender, necesitas hacer estimaciones sobre la capacidad que tienes para vender a tus clientes. Emprendedores Muchos emprendedores novatos se lanzan a crear la empresa sin haber vendido nunca. Tienen todos los costes planificados. Seguro que la previsión de costes se cumple (al fin y al cabo, el equipo son salarios de mercado y seguro que se cumple… voy a contratar este espacio… con este coste y con esta fianza–, pero hay también una previsión de ventas, y hay que ver si, a la hora de la verdad, vamos a ser capaces de ingresar. Antes de calcular cuánto te va a costar vender, necesitas estimar cuánto vas a vender. Un primer paso consiste en averiguar,...

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Por que a los consumidores no les importa más las marcas

Las razones que los compradores no se preocupan por marcas   Samsung espectáculo Son los productos, no las marcas. (AP Photo / Jae C. Hong) COMPARTIR ESCRITO POR Louise Lee, Stanford Business Quartz Los vendedores saben mucho acerca de cómo los consumidores a tomar decisiones de compra, pero la investigación no sigue el ritmo de cómo el Internet y los dispositivos móviles han transformado la experiencia de compra, dejando huecos en lo que entendemos acerca de cómo la gente elige los productos. "Si nos fijamos en los libros de texto actuales sobre el comportamiento del consumidor y el marketing, que no son tan relevantes como lo que solía ser", dice Itamar Simonson, profesor de Marketing de la Stanford Graduate School of Business. Los...

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Lo que las ligas de pelo me enseñaron acerca de la demanda de mercado

What Scrunchies Taught Me About Market Demand Ligas para el pelo o scrunchies NORA ABOUSTEIT: The first time I faced this problem, I didn’t even know what a market was: I was 13 and started a business to sell hair scrunchies. This was in the ’80s and I found that neon colors sold the best. I would produce a few and see what people wanted most, and then produce more of it. It was the first substantial money I ever made. And it grounded my passion for building businesses. From 13 onwards, I have always started and run one business or another, whether it was renting videotapes in high school (Breakfast Club was a great money maker), brokering supermarket research, or selling flash stickers for cell phones in college. And there...

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4 modos baratos de medir la demanda de mercado

4 Low-Cost Ways to Measure Market Demand KEVIN COLLERAN: There is that magical “a ha” moment when you have an idea for a new product or service so brilliant that it is truly your mission to turn the idea into a reality (and yes, hopefully make a fortune).Yet an “a ha” moment doesn’t quantify a market. So how do you show the world—and more specifically, investors—the market’s demand? At this stage of the business planning process, the majority of entrepreneurs will seek to determine the overall market size and specific market demand for their business idea. Unfortunately, traditional market research methods are both expensive and time consuming—luxuries few entrepreneurs have. However, social media and other technologies...

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¿La oferta atrae a la demanda? (2/2)

Part II: How VCs Test Market Demand ED ZIMMERMAN: My last WSJ Accelerators piece focused on how successful repeat founders tested their offerings/company prior to their launch. In this installment, we turn to how VCs test market demand for a product when conducting diligence prior to investing. While this is important for founders like those discussed in the last article, without the track record those founders had, diligence on market adoption becomes even more important. So, what if you’re not David Chesky of HDTracks, Matt Keiser of LiveIntent, Amanda Hesser & Merrill Stubbs of Food52 or Craig Danuloff of Rewind.Me? What if, instead, you’re...

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¿La oferta atrae a la demanda? (1/2)

Part I: Build It and They Will Come? ED ZIMMERMAN: “Passion. Instinct. That was it. Blind faith,” responded David Chesky, co-founder of HDTracks, when I asked him how he had tested the market before investing his time, reputation and cash to found his company and build his product. But let’s back up because I’ve been tweeting a lot about HDTracks — for instance, 9 months ago: RT @EdGrapeNutZimm: don’t need discounts, I’m sold @HDtracks -the only place2hear it all (liberate me from compressed formats) #Hifi #Music Why? Well, I’m a passionate music fan and an ignorant audiophile geek. That means I prefer tube amps over solid state, but I can’t explain the engineering...

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¿Está la gente buscando tu producto?

Are People Searching for Your Product? KATE MITCHELL: The good news is that there are more tools than ever to market-test your idea. The bad news is that there are many of them and some may cost more than you can afford for your startup. Here are a few simple ideas for gauging initial market interest: 1. Google AdWords can tell you how many searches there are for terms like your offering, which can give you an idea how many people are hunting for a solution like what you plan to offer. You can type in a product idea and see how many searches occur for that term. In addition, a bunch of terms Google thinks are related will come up. 2. Put up what are called “ghost” pages — fake Web pages for products you might offer, including...

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Marketing: Pruebas A/B

Las pruebas A / B Las pruebas A / B (AB Test), pruebas de división (split testing) o de pruebas de cubo (bucket testing) es un método de pruebas de marketing mediante el cual se compara una muestra de control básica de una variedad de muestras de ensayo de una sola variable con el fin de mejorar las tasas de respuesta. Una clásica táctica de correo directo, este método ha sido adoptado recientemente en el espacio interactivo para poner a prueba las tácticas tales como banners, correos electrónicos y páginas de destino. Mejoras significativas se pueden ver a través de elementos de prueba, como copiar texto, diseños, imágenes y colores. Sin embargo, no todos los elementos de producción aportan el mismo grado de mejoras, y observando los...

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