Desarrollo de clientes - Blank en español

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Lean Startup y CustDev cruzados

TEST YOUR VALUE PROPOSITION: SUPERCHARGE LEAN STARTUP AND CUSTDEV PRINCIPLES ALEXANDER OSTERWALDER - Business Model AlChemist In my last post I described a new business tool, the Value PropositionDesigner Canvas. In this post I outline how you can use the tool to not only design Value Propositions, but also to test them. You’ll learn how you can supercharge the already powerful Lean Startup and Customer Development principles to design, test, and build stuff that customers really want. The Value Proposition Designer Canvas (VP Designer Canvas) allows you to zoom into the details of your Value Proposition and the Customer Segments you target. You can use it as a poster (cf image below) to design better...

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