Lean Startup: No emprendas

Don't Launch Eric Ries Here's a common question I get from startups, especially in the early stages: when should we launch? My answer is almost always the same: don't. First off, what does it mean to launch? Generally, we conflate two unrelated concepts into the term, which is important to clarify right up front. Announce a new product, start its PR campaign, and engage in buzz marketing activities. (Marketing launch) Make a new product available to customers in the general public. (Product launch) In today's world, there is no reason you have to do these two things at the same time. In fact, in most situations it's a bad idea for startups to synchronize these events. Launching is a tactic, not a strategy. In the right...

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Start-Up: Renace la cultura emprendedora

The (Re-)Rise of Start-Up Culture Are we closing in on a sustainable model? BY RICHARD WHITTAKER, Remember the Nineties? That was when all you needed for a start-up was one smart innovator with one smart idea, and the money would come rolling in, right? Ask Eric Ries, author of The Lean Startup, and he'll tell you straight: It never happened. In his words: "There's no documentary evidence that I'm aware of for the heroic 'great man' theory of entrepreneurship." That's the message he'll try to get out to every bright-eyed innovator at the Startup Village, South by Southwest's new hub for wannabe entrepreneurs at the Hilton Austin Downtown (www.sxsw.com/interactive/startupvillage). According to SXSW Interactive director Hugh...

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Lean Startup: 8 maneras de pivotar la visión

A Smart Business Knows 8 Ways to Pivot Their Vision Martin Zwilling  One of the hottest buzzword for startups these days is “pivot.” The term, introduced by entrepreneur and venture advisor Eric Ries in an article on Lessons Learned  a couple of years ago, is properly used to describe smart startups that change direction quickly, but stay grounded in what they’ve learned. They keep one foot in the past and place one foot in a new possible future. Over time, this pivoting may lead them a bit away from their original vision, but not away from the common principles that link each step. The pivot has to leverage previous learning about customers, technology, and the environment. The alternative is more risky, simply...

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