Seis modos de verse más confiando cuando se habla en público

6 maneras de verse más confiado durante una presentación Kasia Wezowski | Harvard Business Review Hace varios años, colegas y yo fuimos invitados a predecir los resultados de un concurso de lanzamiento en Viena, donde 2.500 empresarios tecnológicos competían para ganar miles de euros en fondos. Observamos las presentaciones, pero en lugar de prestar atención a las ideas que los empresarios estaban lanzando, estábamos observando el lenguaje corporal y las microexpresiones de los jueces mientras escuchaban. Dimos nuestra predicción de quién ganaría antes de que los ganadores fueran anunciados y, como nosotros y la audiencia pronto aprendimos, estábamos bien. Habíamos estropeado la sorpresa. Dos años más tarde nos invitaron de nuevo al...

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Las ferias como eventos de marketing

Why events are the final frontier in data-driven marketing Lawrence Coburn is CEO and co-founder of DoubleDutch. A few weeks ago, VentureBeat ran an article discussing how to get the best Return-on-Investment (ROI) when attending a tradeshow. It was a great piece, but the reverse question — how an organizer can measure ROI from an event — is an even trickier proposition. It actually seems a bit odd that this question hasn’t been answered already. As technology budgets shift from the CIO to the CMO, Silicon Valley (and elsewhere) is rapidly becoming awash in data-driven marketing tools designed to help CMOs optimize that spend. Yet event marketing continues to coast blissfully along, untroubled by nagging data...

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Retorno a la inversión de asistir a una feria comercial

Mastering trade show ROI (or, How to get sent to your favorite shows every time) Cameron Peron is VP Marketing at Newvem When was the last time you went to a tradeshow? How did you measure the impact that the event had on your business or personal goals?  Attending tradeshows is more than just cruising the aisles and looking and exhibitor booths. Understanding the inherent mechanics of trade shows, executing a well-defined game plan, and measuring the results in your professional life can make the difference between a useless visit and a game changing trip. And, of course, going to interesting shows and great places more and more often. Attending a trade show is an investment We exhibited at AWS re:Invent in November...

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