Lo que las ligas de pelo me enseñaron acerca de la demanda de mercado

What Scrunchies Taught Me About Market Demand Ligas para el pelo o scrunchies NORA ABOUSTEIT: The first time I faced this problem, I didn’t even know what a market was: I was 13 and started a business to sell hair scrunchies. This was in the ’80s and I found that neon colors sold the best. I would produce a few and see what people wanted most, and then produce more of it. It was the first substantial money I ever made. And it grounded my passion for building businesses. From 13 onwards, I have always started and run one business or another, whether it was renting videotapes in high school (Breakfast Club was a great money maker), brokering supermarket research, or selling flash stickers for cell phones in college. And there...

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¿Está la gente buscando tu producto?

Are People Searching for Your Product? KATE MITCHELL: The good news is that there are more tools than ever to market-test your idea. The bad news is that there are many of them and some may cost more than you can afford for your startup. Here are a few simple ideas for gauging initial market interest: 1. Google AdWords can tell you how many searches there are for terms like your offering, which can give you an idea how many people are hunting for a solution like what you plan to offer. You can type in a product idea and see how many searches occur for that term. In addition, a bunch of terms Google thinks are related will come up. 2. Put up what are called “ghost” pages — fake Web pages for products you might offer, including...

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