Mobile Gaming... que es?

Playing To Win: Mobile Gamification Done Right Gamification, or the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within video games and applications — these are all examples. But the always-on mobile age has vastly expanded opportunities for gamification. Integration with social networks means these experiences are shared with friends, acquaintances and co-workers. A smartphone-carrying employee or consumer might be drawn into a gamified experience at any time, wherever they are. In fact, gamification represents the fusion of four trends: the explosion of social media...

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