3 consejos para asegurar la lealtad del consumidor

3 secretos para construir lealtad de marca  por Debra KAYE - Inc.com Usted puede superar la peor revisión en línea si usted sigue estos consejos. Si usted quiere construir lealtad de marca en una época cuando el 80 por ciento de los consumidores buscan en línea para ver lo que otros piensan en lugar de sólo la pervivencia de una marca que saben, hay que ser inteligentes acerca de la calidad de su producto y la experiencia de compra ella. Los clientes se han movido más allá de la lealtad de marca y sin cuestionamientos hacia la calidad, y van a ir a donde lo encuentran, sobre todo porque la información es fácilmente accesible a través de Internet. Se trata de un cambio evolutivo importante en el mundo de las marcas. En los viejos...

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El encadenamiento emocional con las marcas

How to Make Your Customers Fall in Love with Your Brand  By Marla Tabaka You may be able to woo your customer into a sale, but how do you keep the sparks alive in the long term? Here are some tips from a pro. Have you ever fallen in love with a brand? You know--like the way you have that Starbucks skinny soy vanilla latte, extra shot, extra hot sitting at your side every afternoon? Or the way you feel about the Nike Air Max sneakers that have taken you over the finish line in three different cities? You have a relationship with these brands. So much so that they may spark certain emotions or qualities: your Starbucks beverage helps you to feel relaxed and creative; the Nikes make you feel confident and determined. Research...

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10 reglas para crear lealtad en los consumidores

Create True Customer Loyalty: 10 Rules  By GEOFFREY JAMES True customer loyalty means making the relationship more important than making the sale. Customer loyalty comes from having a strong relationship with your customers. When they see you as a friend and ally, they're reluctant to jump ship, even if it means they can get something a little cheaper. Creating such relationships requires both the right attitude and the right behaviors, according to Jerry Acuff, author of The Relationship Edge in Business.  Here's some advice he gave me a while back: 1. Make relationships your priority. Customers immediately sense if you're using them (and the relationship) to work your own agenda. Put the relationship...

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