
Look How Groupon's Core Daily Deal Business Has Declined
JIM EDWARDS
A couple of years ago, everyone seemed at excited about Groupon. Every day, there was a new email in your inbox, offering discount sushi or low-cost yoga. What was not to like?
If you're one of those people who begun ignoring those emails over the last few months — or perhaps canceling your subscription altogether — then you're not alone. Groupon's so-called "third-party" revenue, which measures its daily deal business, has peaked and now appears to be in a decline:
SEC
To the company's credit, it is handling this setback with aplomb. Back in 2011, Groupon launched a new "direct" sales business, Groupon Goods, which has grown like wildfire. In Q2 2013, direct sales grew...