¿Que son las pruebas A/B?

What is A/B Testing?

A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let's call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!

All websites on the web have a goal - a reason for them to exist.

• eCommerce websites want visitors buying products
• SaaS web apps want visitors signing up for a trial and converting to paid visitors
• News and media websites want readers to click on ads or sign up for paid subscriptions

Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its "conversion rate". Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.

Visual Web Optimizer

Posted in: pruebas A/B