Caddell: ¿Qué es la estrategia digital?

Digital Strategy 101 from Bud Caddell ...

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Emprendedora de eCommerce china muere por exceso de trabajo

The E-Commerce Entrepreneurs Who Are Literally Working Themselves To Death ALYSON SHONTELL A 24-year-old with the Taobao user name "Aijun aj" died of work-induced cardiac failure in 2012. (Taobao/Weibo) Running an online business can be difficult. It can also be life-threatening. In China, there's been a spike in the number of overworked employees who have dropped dead, particularly in the e-commerce space. One company that's becoming infamous for its user death toll is Taobao, a Chinese e-commerce platform that resembles eBay. Merchants can post items on their own Taobao storefronts. They're in charge of everything from keeping inventory and shipping items to updating the website and communicating with customers. But when...

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Cuatro preguntas para saber el tamaño de mercado de su emprendimiento

Startups: Size Up Your Market with These Four Questions Posted by Dennis Cocco  Sizing the market is a necessary task for business planning and budgeting for all startups. Those seeking investment from third parties want to be particularly diligent in this task, as VCs and angel investors need to know they are investing in a business with potentially large market size. To determine the market size for your startup, ask yourself the following four questions: 1. What problem are you solving? Have an understanding of what problem you are solving for customers and the value that your product or service is providing them. The problem you solve for your customers should be real in that it should address a valid...

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Griner: Todo lo que usted necesita saber sobre los medios sociales

Everything You Need To Know About Social Media from David Griner ...

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A/B Testing y otras noticias de los medios sociales

#SocialSkim: Social Media This Week, Including Social as Riot Control, A/B Testing Angela Natividad  MarketingProfs  It may not be "hump day" today, but you'll look forward to the next one with this week's top viral video. We'll also look at how social affects—and maybe even calms—riled-up crowds. Learn how to embed Instagram photos and videos, and check out two new analytics tools: A/B testing capabilities on Google Analytics, and Awe.sm, which lets you tie social activity directly to your KPIs. Finally... ever wonder what "native advertising" means? You're about to find out. Skim for a clearer picture! Guess what day it is?! This week in viral branded video, Geico topped the charts with its "Hump Day Camel"...

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11 cosas que los usuarios de Android pueden refrendar a los usuarios de iPhones

11 Things Android Owners Like To Say To Make iPhone Users Jealous STEVE KOVACH Business Insider My screen is bigger. I can add more storage with a SD card. I can swap out my battery whenever I want to. I can fully customize my home screen with any widget, app, or moving wallpaper.My phone can double as a tablet. My voice assistant (Google Now) is much better than Siri. My maps app just works out of the box. But you have to download one separately. My phone seamlessly syncs with Gmail, Chrome, and all other Google services. I can easily share photos and other content just by tapping my phone with another one. I can use my phone as a virtual wallet to pay for stuff. I can charge my phone with a standard USB...

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Google pide a los ópticos que programen en Android

Google Asks Glass Developers To Start Working On Android-Based Apps Ahead Of Glass Development Kit Launch TechCrunch It looks like Google is about to unleash a new wave of more powerful applications for Google Glass. Currently, Glass developers can only build apps that are essentially web-based services that talk to the user’s hardware through a set of relatively limited APIs. At its I/O developer conference earlier this year, Google announced that it would soon release its so-called Glass Development Kit (GDK), which would let them build Android-based apps for Glass that can run directly on the device. So far, however, Google hasn’t launched the GDK. Instead, Google today encouraged developers who are waiting...

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Canvas Model: Groupon vs. Otros negocios de listas de email

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Los servicios basados en ubicación transforman la industria celular

How Location-Based Services Are Transforming The Mobile Industry The possibilities for location-based services on mobile go beyond consumer-facing apps like FourSquare and Shopkick. With over 770 million GPS-enabled smartphones, location data has begun to permeate the entire mobile space. It's powering advertisements, and many other services — from weather to travel apps. In a recent report from BI Intelligence on location-based data, we analyze the opportunities emerging from this new local-mobile paradigm, examine how location-enabled mobile ads have generated excitement, look at how location-based feature have boosted engagement for apps, explain how local data can connect hundreds of thousands of...

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Factores importantes para un SEO

¿Qué factores son más importantes para el SEO? Las redes sociales se sitúan como el factor de posicionamiento más importante para las marcas. Un estudio publicado por Search Metrics  demuestra que ni los keywords ni la densidad de palabras en el texto van a dar mejor valoración a la web o marca en Google. Search Metrics ha realizado el informe basándose en el análisis de las 30.000 urls mejor posicionadas en función de términos de búsqueda. Esta investigación muestra que un 70% de los factores que aportan valor y relevancia a un site son las propias menciones que éste recibe a través de las principales plataformas de comunicación online. Google + se consolida como la red que más ayuda a alcanzar los primeros puestos dentro de una lista...

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5 soluciones costo-efectivas para hacer despegar su emprendimiento

Five Cost-Effective Tech Solutions for Getting Your Lean Startup Off the Ground Posted by Brian Spero  Recently published research by the Harvard Business School suggests that three out of four startups fail—a sobering figure, but not necessarily reason to flush your promising business plan down the tubes. While it's true that the majority of startups have historically registered a low rate of success, new progressive business models embracing a lean philosophy allow entrepreneurs the chance to swing for the fences while reducing risks associated with striking out. For those grinding away for employers offering minimal job security and limited return on creative and professional sweat equity, a 25% chance of launching...

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Una aplicación saludable

Remedying the search for reliable drug info Microsoft Research Connections Team  Research Connections Blog Healthcare providers increasingly appreciate the value of patients having access to accurate and understandable information about their health and treatments. This is why Microsoft Research’s Dan Morrisand a team of researchers at Columbia University, led by Professor Lauren Wilcox, have been working to develop Patient Friendly Medical Displays that automatically create simplified, personalized, plain-language views of the information in a patient’s electronic health record.Now this team of researchers has developed Remedy, a prototype search system that assists laypeople in assessing medication-related...

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