5 cosas para mejorar su identidad digital

5 Key Things Needed To Improve Your Digital Identity

Having a solid digital identity is more important now than ever. The first thing anyone will do when they hear your name is Google search you. Would you like to rely entirely upon an algorithm? I didn’t think so. This is twenty-first century due diligence. Your online presence requires cultivation and work: make sure it is not only up-to-date, but also accurate and tasteful.

Here are five tips to improve whatever you are currently doing:

1. Get a Twitter account and make it legitimate.

• Switch your Twitter account to @firstname+lastname or @initials — none of this number garbage.
• Add a short bio to your profile: a brief, high level overview. Long bios are tough on the eyes and people may think you don’t really do anything). See mine here:@ajt.
• Start following people and subjects that are relevant to your industry (or in the industry you want to be in). Remember, Twitter is an interest network, not a social network.
• Be active! Tweet daily news articles that you find interesting. Reply to people who share interesting things. Be part of the conversation!

2. Create an About Me page.

• Go to about.me and set up a page; the ideal formula is about.me/(your first name)+(your last name). So, for instance, about.me/alexander+taub.
• Link up all your social media accounts and add a short bio about yourself.
• Add a photo of yourself and a background.
• Add the link to your signature on every email you send (you can access this in your email settings; for instance, Gmail users can change their signature here.)

3. Acquire domain names.

• Pick up or buy the following websites: YourFullName.tumblr.com (get it on tumblr.com), FullName.com, AlternativeFullName.com
• Buy them for two or five years: you will get a better deal.
• This will help control what people see when they search your name.

4. Work on your blog.

• Start thinking about blog post ideas. You have a perspective that is unique; what have you seen or experienced that is worth sharing, and might be valuable to others?
• Make a draft every time you have an idea but also spend time thinking of a theme. Examples of themes include lessons learned, tips on x, y, and z, how you are unique/different, etc.
• Decide how frequently you want to blog: once a day, week, month. Stick to it.
• Consistency is absolutely important, but some people only want to write when there’s something to write about. That’s fine, but the option exists to use substantive “filler content” (i.e. share quotes, links, etc.) so there aren’t huge gaps in content on your blog.

5. Go to events (not really digital, but very important as physical and digital overlap)

• For New Yorkers: Sign up for Charlie O’Donnell’smailing list, General Assembly, Startup Digest NYC, andGary’s Guide to know what events are coming up.
• Share the events with your friends/followers — be someone “in the know.”

These tips should help you become visible and take control of your online identity. I’ve been working on this for a few years now and try to follow my own advice. If you Google search “Alex Taub,” “Alex Taub Dwolla,” “Alex Taub Aviary,” “Alex TaubTech,” or some other variation, my information covers the first page. Not some other Alex Taub. If I’m not logged into Google my LinkedIn comes up first, then my blog, then my Twitter handle, then a celebrity producer named Alex Taub (Producer of Television shows like Early Edition, Drop Dead Diva), then my About.Me.

Owning my digital identity didn’t happen overnight. If you look at all my social media, I have a consistent brand across the sites (same bio of “Biz Dev, Entrepreneur, and Dwolla. Previously at Aviary. Forbes Contributor”). This matters because I want people to be able to connect with me if they need to get in touch; I want people to know who I am and what I do. By having a consistent, visible digital identity, I’m putting myself in a position for good things to happen. I recommend you do so as well.

Forbes

Posted in: SEO,Twitter