
The (Re-)Rise of Start-Up Culture
Are we closing in on a sustainable model?
BY RICHARD WHITTAKER,
Remember the Nineties? That was when all you needed for a start-up was one smart innovator with one smart idea, and the money would come rolling in, right? Ask Eric Ries, author of The Lean Startup, and he'll tell you straight: It never happened. In his words: "There's no documentary evidence that I'm aware of for the heroic 'great man' theory of entrepreneurship."
That's the message he'll try to get out to every bright-eyed innovator at the Startup Village, South by Southwest's new hub for wannabe entrepreneurs at the Hilton Austin Downtown (www.sxsw.com/interactive/startupvillage). According to SXSW Interactive director Hugh...