19:11
Juan MC Larrosa
What Are Leaders Really For?
Harvard Business Review
The Occupy Wall Street movement has both perplexed and frustrated observers and analysts by its persistent refusal to nominate an identifiable leadership who can in turn articulate a coherent agenda. What is the point, these critics wonder, of a movement that can't figure out where it's trying to go, and how can it get there without anyone to lead it?
It's a reasonable question, but it says at least as much about what we want from our social movements as it does about the way movements actually succeed.
Typically, the way we think of social change is some variant of the "great man" theory of history: that remarkable events are driven by correspondingly remarkable individuals whose vision and leadership inspire and coordinate the actions of the many. Sometimes these individuals occupy traditional roles of leadership, like presidents, CEOs, or generals, while at other times they emerge from the rank and file; but regardless of where they come from, their presence is necessary for real social change to begin. As Margaret Meade is supposed to have said: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."
It's an inspiring idea, but over 100 years ago in his early classic of social psychology, "The Crowd, " the French social critic Gustave LeBon, argued that the role of the leader was more subtle and indirect. According to LeBon, it was the crowd, not the princes and generals, that had become the driving force of social change. Leaders still mattered, but it wasn't because they themselves put their shoulders to the wheel of history; rather it was because they were quick to recognize the forces at work and adept at placing themselves in the forefront.
Even before LeBon, no less an observer of history than Tolstoy presented an even more jaundiced view of the great man theory. In a celebrated essay on Tolstoy's War and Peace, the philosopher Isaiah Berlin summed up Tolstoy's central insight this way: "the higher the soldiers or statesmen are in the pyramid of authority, the farther they must be from its base, which consists of those ordinary men and women whose lives are the actual stuff of history; and, consequently, the smaller the effect of the words and acts of such remote personages, despite all their theoretical authority, upon that history." According to Tolstoy, in other words, the accounts of historians are borderline fabrications, glossing over the vast majority of what actually happens in favor of a convenient storyline focused on the skill and leadership of the great generals.
Thinkers like Le Bon and Tolstoy and Berlin therefore lead us to a radically alternative hypothesis of social change: that successful movements succeed for reasons other than the presence of a great leader, who is as much a consequence of the movement's success as its cause. Explanations of historically important events that focus on the actions of a special few therefore misunderstand their true causes, which are invariably complex and often depend on the actions of a great many individuals whose names are lost to history.
Interestingly, in the natural world we don't find this sort of explanation controversial. When we hear that a raging forest fire has consumed millions of acres of California forest, we don't assume that there was anything special about the initial spark. Quite to the contrary, we understand that in context of the large-scale environmental conditions — prolonged drought, a buildup of flammable undergrowth, strong winds, rugged terrain, and on so — that truly drive fires, the nature of the spark itself is close to irrelevant.
Yet when it comes to the social equivalent of the forest fire, we do in effect insist that there must have been something special about the spark that started it. Because our experience tells us that leadership matters in small groups such as Army platoons or start-up companies, we assume that it matters in the same way for the very largest groups as well. Thus when we witness some successful movement or organization, it seems obvious to us that whoever the leader is, his or her particular combination of personality, vision, and leadership style must have supplied the critical X factor, where the larger and more successful the movement, the more important the leader will appear.
By refusing to name a leader, Occupy Wall Street presents a challenge to this view. With no one figure to credit or blame, with no face to put on a sprawling inchoate movement, and with no hierarchy of power, we simply don't know how to process what "it" is, and therefore how to think about it. And because this absence of a familiar personality-centric narrative makes us uncomfortable, we are tempted to reject the whole thing as somehow not real. Or instead, we insist that in order to be taken seriously, the movement must first change to reflect what we expect from serious organizations — namely a charismatic leader to whom we can attribute everything.
In the case of Occupy Wall Street, we will probably get our wish, for two reasons. First, if OWS grows large enough to deliver any lasting social change, some hierarchy will become necessary in order to coordinate its increasingly diverse activities; and a hierarchy by nature requires a leader. And second, precisely because the outside world wants a leader — to negotiate with, to hold responsible, and ultimately to lionize — the temptation to be that person will eventually prove irresistible.
Leaders, in other words, are necessary, but not because they are the source of social change. Rather their real function is to occupy the role that allows the rest of us to make sense of what is happening — just as Tolstoy suspected. For better and worse, telling stories is how we make sense of the world, and it's hard to tell a story without focal actors around which to center the action. But as we witness a succession of popular movements, from the Arab Spring to Occupy Wall Street, we can at least pause to appreciate the real story, which is the remarkable phenomenon of a great many ordinary individuals coming together to change the world.
DUNCAN WATTS
Duncan Watts is a principal research scientist at Yahoo Research . He is the author of Everything Is Obvious: Once You Know the Answer (Crown Business 2011).
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